London Fashion Week tries , less elite and more appealing to the general public

London Fashion Week,Chloe Handbags sale which began on Friday , hopes to change that perception. The organizers of the show twice a year - a trade event aimed to thousands of buyers , editors , celebrities and the fashion elite - say it should reach and stir the general public interest . British Fashion Council chief executive Caroline Rush said the goal is to , by increasing more accessible to consumers , the profile of British fashion the event. One possibility is to have more people talking about social media platforms such as Twitter and Instagram get . " Social media allows you to share messages to a wider audience. This is a great way to get an immediate response to what is likely to get ," Rush said. To this end, the London Fashion Week organizers are working more closely with bloggers. Approx. 30 - Fashion news will be broadcast on digital screens in subway stations in London and more shows live streaming for the fans this year have , so they can see the latest trailer of parades at home or on their cell phones in the same time that every senior editor. The five-day showcase of spring types opened on a positive note with the Turkish designer Bora Aksu , sent the models on the podium in soft silhouettes , ethnic details and a number of gay lemon clear , fuchsia and blue pretty sweet. It was a much needed burst of sunshine in the London drizzle. Natalie Massenet, the new chairman of the board for the creation of the best known luxury shopping site Net-A -Porter fashion , also rallied London dress for the occasion. Chloe Handbags sale "We would like to join us on the show ... fashion is for the consumer, so dress in London! " She wrote in a letter to the Evening Standard . All this is part of a bid to the London Fashion Week - the younger brother of his polished sisters in New York, Milan and Paris - heavy in the global fashion industry. This is already the case. Although London was known for years to feed some of the most creative talent from around the world, most have not reached the same level of commercial success and international recognition as a mega brand in other fashion capitals basis - until recently . A crop of emerging names and successful designer Christopher Kane Erdem meant that London Fashion Week is now widely regarded as the ideal place to viewed next big thing in the industry locally. For many buyers , this is the view - even more than the established fashion houses such as Burberry , Vivienne Westwood and Paul Smith - London which made ??a fashion destination even more exciting. Other designers to show in the coming days are Tom Ford ,Dior bags Stella McCartney, Julien Macdonald and Jonathan Saunders. London Fashion Week is well worth Anya Hindmarch accessories and shoe designer Manolo Blahnik and Sophia Webster .