2013年7月1日星期一

Kate Moss Carphone Warehouse team for 'fashion tech'

   Kate Moss has teamed up with Carphone Warehouse, called to provide a new range of accessories "the tech mode."

Known as Kate Moss and matching accessories set later this summer, the fruit of the collaboration will reportedly include covers and cases for mobile phones.

Kate Moss said: "This is my cell phone so much a part of my appearance, than my bag or shoes, and yet there is so much choice."

"My whole approach was this like any other collaborative fashion, I had to treat heavily involved in the design process and loved to see my vision come to life in the final product of the quality of the materials, the design, I wanted the best for me. Area that reflects my personal style. "

Carphone Warehouse said she developed the products to the 64% of British women who now own smartphones. While 70% of men have a smartphone and it is female ownership is growing rapidly, increasing by 52% compared to last year.

"We have accessories available to us today and found that consumers are crying out for something different," said Julian Diment, Director of Marketing at Carphone Warehouse. "Fashion Tech blurs the boundaries between fashion and technology, and Kate Moss is the perfect game for us to promote the integration and creativity from both sectors."



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