story single-mode Reem Al-Kanhal

  The fashion designer Reem Al-Kanhal is a mother of two who likes to dream big. Both come from the heart

for her fashion and motherhood.
She found her love of fashion, when she was still a child. She was curious to know and try to understand the

details of how some of her mother's clothes were built. "Instead of reading the magazine Mickey Mouse, I

used to take my mother's Vogue and other fashion magazines and dreamed of what I saw inside," she said. "I

knew since I was a child and as an adult, I would be involved in this world. The road to adulthood has a lot

of bumps and it still is, but I am determined and I know I'll get you where I want to be, "she added.

What was fashion design, you dressed? How do you know that you belonged to the world of fashion?
Reem Al-Kanhal. "Everything from the colors, the volumes of cuts, podiums to create capable and have a great

imagination and vision, I love to see the happiness in every woman in sight. Twirling in a dress that you

created is definitely the best feeling.
"I knew I belonged to the world of fashion, since I was little. I've never been, like my colleagues. I was

different from a very young age and I've always had my own style.
"I used to see my mother and her friends dress up and sometimes, in my head, I would change a few pieces,

and I wanted to criticize."

Describe your first piece of "serious" mode designed and built. What do you think when you do that? What do

you think now?
"It was a cream-colored silk dress cut on the bias and had a bolero off white Japanese print taffeta long

sleeves and bands of the same silk that goes around the waste. It was an extraordinary piece in time and

everyone thought it large by a name was developed in fashion, as this Japanese thing was a trend. always I

am proud because it was no easy matter and I do not have much experience. That was before I was in a fashion

school, but it was really good made and beautiful. "

Why do you have the name of your brand to your own name?
"Because I believe a brand of high-end fashion should bear the name of the designer. Kanhal Al's just me and

my way of looking at women."

How do you want your customers to feel when you wear your creations?
"I want them to feel safe and because my designs are all mix and match and put the identity of the client

and me into the room wearing them."

What inspires you when you design a new line?
"Everything and anything from a book, a work of art in a film, song and story."

Tell us a little about your new collection?
"My new Spring / Summer Collection 'Fly Away' is about the complications in a woman. We all have good and

bad, negative and positive, so that each of us has the choice to either keep us in a cage in the negative or

positive and his release, spread our wings and fly. "

How would you describe your fashion style and your creations?
"I am very excited and I think, not afraid to be different every piece I wear is an expression of who I am

My works are almost the same:.. Nervous miscible, both male and female, for each of us has a feminine and

masculine side. Through the choice Reem Al-Kanhal you wear You can choose whether you want more masculine or

more feminine. I want my designs to give you a sense of confidence and originality of every woman. "

How far in advance do you need to work on your collections and what is the process?
"I work five to six months in advance to make a collection as soon as I wake up with a new inspiration, I

leave the mood board my collection and I build around him. From the selection of colors, fabrics (in Italy

or Paris) check prints, model etc. I every stage all by myself and I work closely with my great designer and

hard work. "

What are the materials, fabrics and colors that you used in the new collection?
"Cotton, jersey, organza and chiffon. Did I also used mirrors. Colors are gray, white (my favorite colors)

and turquoise."
What do you think are your strengths and weaknesses in the art of fashion?
"My strength is focus on my identity as a designer and not looking to someone else. My weakness is not able

to find the most important resources in the empire and thus to order and to travel to the simplest things."

Have you tried to send a message or theme in your design? If so, what is it?
"Behind every collection is a story, a message from my innermost thoughts. My main message is to give women

the power to do what they love and let go of their fears."

What makes you special?
"Good quality and the story behind each song."

How to market your brand, you see? And how important is social media for your brand?
"I believe in the products and investment products before making an allusion campaign. It gives me

information about the thoughts of the press, which is very important of course. Social media is essential

today, we need to increase our presence. I'ma big fan of social media. "

What is the reason for your success? Do you have anything new on the market?
"I do not know. I think I express myself. Pretend I do not know, I do not act, I do not copy. Grateful I am,

with all my heart to my fans and followers, both in real life, such as family and friends, and although we

had never actually met online. "

How could you possibly mix of tradition and modernity in your line of Ramadan?
"I am inspired by our way of life during the holy month of Ramadan. We care about culture and tradition and

modern life. So I tried to create a collection that keeps our culture, but with a modern twist. We live in

2013 and thus life are:. A duet between tradition and modernity "

Where can we buy your designs?
"I sell on my website. Humans you can order us an email and we can around the world. We also sell through my

RK Designs showroom in Riyadh, Mahat Boutique Store in Jeddah and Dubai sauce. Many other outlets in the

Gulf soon follow.