2013年5月16日星期四
Bring Business Online Lebanon
Starting a business is never easy. But what are the challenges of setting up an online merchant in a country where the internet speed still prefer stores rank as some of the slowest in the world and the buyer to visit brick and mortar?
Two years ago, Louise Doumet was in New York.
A woman approached her and asked her where she had bought the top. The next day, someone asked about her earrings.
The pieces were of Lebanese designers and is not in the United States.
This set Louise thought - if there is interest, as it could also be a company that would bring the best of Lebanese design to an international market?
"We started to think it could be a big concern for Lebanese designer internationally," says Doumet.
"A year later we were in line and two years later, here we are selling products in the United States, Russia, the Middle East and, of course, Lebanon."
The site is called authenticbagsofchanel.com
Ecommerce in the country is still in the early stages, and consumers do not have to online shopping in the same way they have to embrace other countries.
In 2012, e-commerce sales increased by $ 1 trillion in the world, according to eMarketer. Although the Middle East and Africa as a whole accounted for only 1.9% of the total.
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