2012年7月11日星期三

To diversify luxury brands such as Hermes, Burberry and Louis Vuitton product offerings

NEW DELHI: Hermes thought, and you are more the French luxury brand is to associate with high-fashion clothing, leather, or, or watches & jewelry. But porcelain plate? Well, this is a hot seller - to 10,000 Rs per room - in a shop in New Delhi for the fashion brand based in Paris, which is housed in a luxury hotel. Among the wave of luxury products that have the stamp of Hermes dishes. And his classic designs - which are displayed next to the legendary Hermes clothing range - note, a lot of wealthy entrepreneurs in the capital. Hermes is not the only company that is the storage of luxury items that you would not associate readily with these elite brands. Across town in a luxury shopping mall in South Delhi, has another French fashion label Louis Vuitton (LV) is a brilliant shop that draws customers in other cities. But the luxury brand, which is in its tenth year in the country sold for watches, perfumes and accessories - she has yet to launch his fashion line, for the handbags of LV side is better known. Similarly, the British luxury brand Burberry, synonymous with trench coats, ladies' and men's outerwear has chosen to launch the fragrance of India, which are sold through mass market retailers such as West Side. And Italian haute couture houses Armani and Versace are familiar with the automobile manufacturers to action expensive apartments and furniture sales, respectively. A growing number of wealthy Indians is currently setting the agenda for the luxury business, so that many of them to sell the "soft" luxury like clothing and sewing in hard diversify products such as jewelry, dishes and houses, including trademark and furniture . The reason for this change is simple: Indian consumers want more than just these nice clothes. "Luxury products drives are a visible way. Rich Indians like to show and jewelry and fragrances are to consume more easily. In addition to the luxury brands to provide their full range of products for Indian consumers," Saloni Nangia, president, said at the consulting firm Technopak Retail. According to a recent report from the World Bain & Company, a management consultant, the luxury market in India in India is estimated at around 1.2 billion euros in 2012. "India is strategically prepared to create one of the largest global market opportunities in the next ten years," the report said. Compared to other global markets, India is still nascent and the introduction of luxury goods hard here, it's easy for brands to address a wider audience.

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